Why Do I Need a Custom Website?

The internet has changed so much in the last few years, especially with mobile phones and tablets. In fact I only know one person with a flip phone! Everyone else is rocking a smart phone of some type. Having all these different screen sizes changes the way we build websites. This is why you need a custom website!

Responsive Web Design

If you want your web site to look good on mobile and tablets, you are going to want something called responsive design or commonly known as mobile friendly. This allows the site to “flex” to different screen sizes. This usually speeds up the development process of building websites, as we don’t have to build 2-3 different versions of the same website. If you ever seen a site and down in the footer (bottom of the page) it says “View full site” this is not a responsive site. I don’t think anything is wrong with that it usually just takes more time to build. Another good thing about this design process is Google loves mobile friendly websites. If you want to check to see if your site is mobile friendly you can use this neat little tool from Google.

Search Engine Optimization

Custom coded websites allow you to edit meta data for better SEO. If you are not sure what SEO is here’s a description taken from wikipedia. Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.* A custom website also includes everything you need and nothing you don’t. Unnecessary code slows down your site. A lot of template or wordpress sites include a ton of options that you will never use, in return slows down the site. I know some people don’t think about page speed affecting anything, but Google does.

* https://en.wikipedia.org/wiki/Search_engine_optimization

User experience

A custom designed website gives you full creative control, allowing you to create a great user experience and usability. Customers are less concerned about a pretty design, and more about how it functions. We at Creative Programs and Systems focus on both user experience and user interface. Whether a customer is looking for products to buy, information to read, or just browsing a photo gallery, you need your site to browse easy. If your customer has to hunt around for information, chances are they will push the back button and go to a competitor’s site.

Custom web sites are fitted to your brand

No one else will have your design! This is important for brand identity and setting you apart from the competition. You don’t want your site to look like everyone else, like a template will. That’s why we custom code every site, in house!

Learn more about Creative Programs and Systems, CPS, and the IT solutions they provide including IT consulting, computer consulting, network consulting, networking, server installation, IT disaster recovery, computer repair, virus removal, malware removal, computer tune ups, data backup systems, computer troubleshooting, structured cabling, low voltage wiring, website design, graphic design, logo design, website hosting, search engine placement, iphone app programming, android app programming, and custom programming at www.cpsmi.com.  To contact one of our IT experts call 810.224.5252 today or via email at info@cpsmi.com.

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